Ice 9 Studio

Mob Communications created the logo, branding, signage and website for Ice 9 Studio Tattoo and Body Piercing.

The concept of the Ice-nine crystal stems from the writer Kurt Vonnegut. In his book Cat’s Cradle, the ice-nine crystal is a fictional material with the ability to freeze anything it comes in contact with when mixed with liquid water. Mob worked to create a connection between this type of advanced engineering and the custom design developed at Ice 9 Studio. The art direction given for Ice 9’s branding was that it should have a futuristic aesthetic – think the future meets the wild west – and that it should reflect the individuality of the shop as unique amongst its competitors.